Course Curriculum

  • 1

    Introduction

    • Welcome Video

    • Planning to promote your business

    • Task 1 - Brief

    • Task 1 - Write Up

  • 2

    Plain English

    • Know your business and explain it

    • Task 2 - Brief

    • Task 2 - Write Up

  • 3

    End Result

    • What action do you want?

    • Task 3 - Brief

    • Task 3 - Write Up

    • Task 4 - Brief

    • Task 4 - Write Up

  • 4

    Know Your Audience

    • Who are you trying to reach?

    • Task 5 - Brief

    • Task 5 - Write Up

    • Task 6 - Brief

    • Task 6 - Write Up

    • Task 7.pdf

    • Task 7 - Write Up

  • 5

    Key Features and Benefits

    • What do you enable your customer to do?

    • Task 8 - Brief

    • Task 8 - Write Up

    • Task 9 - Brief

    • Task 9 - Write Up

  • 6

    Building Messages

    • What are you telling people?

    • Task 10 - Brief

    • Task 10 - Write Up

    • Combining your ingredients

    • Task 11 - Brief

    • Task 11 - Write Up

    • Task 12 - Brief

    • Task 12 - Write Up

  • 7

    Action Stations

    • What's next?

    • Task 13 - Brief

    • Task 13 - Write Up

    • The right activities

    • Task 14 - Brief

    • Task 14 - Write Up

  • 8

    Good Luck!

    • Thank you and good luck